Jonny Magic has been entertaining people with his magic and comedy since 1992. He presents a fun-filled magic show packed with his unique blend of illusion, comedy and audience participation.
Design Brief
Jonny was not fully satisfied with his current logo shown below.
Mainly, he wanted the new logo to emphasize his full name rather than just the “J Magic” for better marketing purposes. It would need to communicate fun, high energy and professionalism. He loves stars, but “nothing clown related (ie. flower, rainbow colors, smiley faces, balloons, balls), and avoid the 3 generic magic items (rabbit, wand, top hat).”
This logo would be used across many mediums including: print materials, product packaging, video, shirts, web and signage. The target audience is families, kids and organizations that put on family events.
Development
I knew this logo was really going to need to pop, so I went back to my NCAA logo roots and started working with the type and 3-D space. I created 6 or so options with variations on some. Below are a few of these samples.
Chosen Design
Success! The final logo below showcases how well it can work on both light or dark backgrounds and as a one color option. This new lively identity helps give the name “Jonny Magic” the fun and professional look he was after. No one will forget the name “Jonny Magic!”
“It’s no secret, Brandon is an incredible designer! Recently he demonstrated his design magic by creating a logo for me that wonderfully illustrates the fun energy of my shows. His enthusiasm and attention to detail combined with his years of experience will certainly result in an encore of future work for me.”
